Crew Socks Australia
Winter 2022 launch
Hello, thanks for being here - I’m Sarah, owner of Joode. We softly launched Joode in Spring 2021 after our socks were delayed, just when everyone in Australia was thinking about thongs and bathers - thanks again covid delays.
We’ve been patiently waiting for the cooler months to bring to you our Winter Collection - and this time they're in two sizes!
A different colour palette
I was looking for a luxury brand of socks for my care packages. Socks that were less primary colours and more suited to all walks of life. When I couldn't quite find what I was looking for, I created these socks to a colour pallette that I love and I hope you do too.
I know what you're thinking
You're wondering why I called my new brand Joode? Well, it started when my first chosen name was taken, then my second and then my third. Every sock name I could think of had been taken too. MY GOODNESS, how hard can it be to name a business? So I decided to make up my own word (well, so I thought). JOODE just came to me sitting at the dining table trying to make up reasonable words. Turns out Joode is part of a surname, but otherwise, it's all mine.
Made by real people (and sock sewing machines) for real people. Designed in Australia, Manufactured beautifully in Turkey.
Socks to tempt you
Okay these are my favourites today but will they be your favourites tomorrow?
Something close to my heart
With every order I will be donating $1 to Chronic UTI Australia. I believe there will be a day where all UTI sufferers stop at just one UTI. By supporting Chronic UTI Australia they are seeking better awareness, diagnosis and treatment of UTI's. So there is so much that needs to be done.
Join my Joode Journey.
I promise you won’t regret it. And what’s more, I think you and Joode will become good friends, possibly even solemates you could say.
I’m not a fan of hiding behind a business. I want you to know who is behind Joode not what you see written on a website. It takes real people to show up and be here. Not as a business to magically show up online as a website. It’s taken grit to get here (and a strong stomach) and I’m here for the ride. I’ve shared my beginnings and I’m here for the journey.