Softly launched in October 2021
Hello, I’m Sarah. Thanks for being here. You are visiting at a very special time. This is my very first small release of socks. And they’re just perfect. Everything I’d hoped for and more.
When it came to ordering I didn’t know what would be too much or too little, being my first order and all. So here I am with 15,000 pairs of socks and there are 25.6 million pairs of feet in Australia. Putting it like that, perhaps I should have ordered more....
A different colour palette
I was looking for a luxury brand of socks for my care packages. Socks that were less primary colours and more suited to all walks of life. When I couldn't quite find what I was looking for, I created these socks to a colour pallet that I love and I hope you do too.
I didn't know what you might like or not like. I didn't have enough money to create all designs in both sizes. So if you see a pair that is not in your size, I'm sorry. When I bring out my next collection, I will know more about what you like and the sizes to offer them in.
I know what you're thinking
You're wondering why I called my new brand Joode? Well, it started when my first chosen name was taken, then my second and then my third. Every sock name I could think of had been taken too. MY GOODNESS, how hard can it be to name a business? So I decided to make up my own word (well, so I thought). JOODE just came to me sitting at the dining table trying to make up reasonable words. Turns out Joode is part of a surname, but otherwise, it's all mine.
Made by real people (and sock sewing machines) for real people. Designed in Australia, Manufactured beautifully in Turkey.
Something close to my heart
With every order I will be donating $1 to Chronic UTI Australia. I believe there will be a day where all UTI sufferers stop at just one UTI. By supporting Chronic UTI Australia they are seeking better awareness, diagnosis and treatment of UTI's. So there is so much that needs to be done.
Join my Joode Journey.
I promise you won’t regret it. And what’s more, I think you and Joode will become good friends, possibly even solemates you could say.
I’m not a fan of hiding behind a business. I want you to know who is behind Joode not what you see written on a website. It takes real people to show up and be here. Not as a business to magically show up online as a website. It’s taken grit to get here (and a strong stomach) and I’m here for the ride. I’ve shared my beginnings and I’m here for the journey.